Things To Say To A Stranger

Photography   Inspiration    Contact   

Hello stranger. I believe we haven’t met before. Horrible, I know.
As you don’t really know me yet I should probably introduce myself.
My name is Michaela Nicheva - short, opinionated and I constantly in need of something to do with my hands. Throw me a piece of paper and watch me go.

The image of Tie Rack is quite stale and boring at the moment, it doesn’t reflect he premium quality of ties they offer nor does it portray the benefits of wearing a nice tie. 
Our solution: Tie Rack - Mix Work With Play  
The idea came from the human truth that wearing a tie and looking smart makes you sexy, however people sometimes see them as dull and too professional. 
Mihaela Nicheva and Genevieve McManus

 

— 3 months ago

Murals - my favourite spare time activity.

— 9 months ago

The Butterfly Collector.



My first attempt to make an animation.

Many more to come (hopefully:)

— 10 months ago

The challenge is to create a new premium brand for the British market, inspired by travelling and adventure.

We all know that the British love foreign food and they come across it mainly in the shape of takeaway.
And let’s spice it up - Hot ice cream, with just the right amount of spice to make it even sweeter.

Combine that with the convenience of getting ice cream delivered to your house when you crave it, but you don’t feel like going out to buy some.
That’s Takeaway, the new premium product on the market.

By Mihaela Nicheva, Charlene Pickett and Jessica McLennan.

 

— 10 months ago

How do you advertise someone who won’t be able to pay you? You need to be clever and use whatever you can get your hands on for free. Why not use the air on the tube that we all hate?

We created the phenomenon Tubeswept and our small hairdresser salon is offering quick solution to the problem of spending ages getting ready to go somewhere and then your hair being completely ruined but the wind on the tube.
Quick 5-10 minutes touch-ups, who wouldn’t like that?

How do we let people know for next to no money?
We touched upon the human truth that everyone looks at their reflection on the widows on the tube so that’s there we’ll put our simple sticker posters. Along with some sponsored stunts we hope we can raise awareness and get people talking.


By Mihaela Nicheva, Charlene Pickett and Jessica McLennan.

— 10 months ago

Political advertising is boring. No one ever looks at it. Especially if the party comes across as wishy-washy hippy gang. They don’t seem credible so no one will ever look at their policies, unless something radical happens. Something like the Credible Hulk.



The Credible Hulk (Green party)

 

The Credible Hulk” (credibilis monstrum) is not a fictional character or a superhero. Discovered by Prof Charlene Pickett, Prof Jessica McLennan and Prof Michaela Nicheva. A study in 2011 disproved beliefs of him being a separate species and established him as a member of the Green Party. He was first examined and named on 9th May 2011. His distinctive colour and size/early maturity is due to verbal conditions of taunting.

 

The Credible Hulk was found to originate from a Mr Bruce Billboard, who was a dedicated member of the political Green Party for around 15 years. This extreme and unique transformation occurred by mutation in the brain, triggered by intense emotional anger producing concentrated burst of heat directly into the brain. The anger that he experienced occurred due to many years of people openly poking fun or taking the Michael out at the policies of the green party. Subsequently, Mr. Billboard will involuntarily transform into the “Credible Hulk”.

 

As the Credible Hulk, Mr. Billboard is capable of significant feats of strong, impeccably precise and intelligent verbal persuasion along with momentous bouts of strength. This strength increases directly in proportion to his anger, therefore the further he is provoked the stronger he gets. The transformation contains many remarkable physical changes including a dramatic increase in height, overall body mass and unexplained change in skin pigment from his original white Caucasian skin tone to a remarkable bright shade of green.

 

He is an emotionally impulsive creature who lives a life fighting against bullshit; political bullshit is his one and only enemy. He is capable of hearing and smelling bullshit up to and over one mile away. His following actions of revealing the bullshit tend to be direct and to the point, he is also prone to picking up and throwing the bullshitter.

He believes that his actions embody and represent the frustration of a wasted vote.

 

He fights for you, against bullshit, because bullshit’s not fair.


— 10 months ago

Green and Black’s never break in a straight line. Maybe because of the high percent of cocoa, or maybe because the shapes are meant give you a secret message. Green and Black’s present to you The Language of Chocolate.

by
Olivia Popica and Mihaela Nicheva 

— 10 months ago

People don’t just eat Oreo, they play with it. So why not play with the packaging too?
Check out how it works here.

Olivia Popica and Mihaela Nicheva (moi) 

— 10 months ago
Ob(li)vious 

Ob(li)vious 

— 10 months ago
It’s the year of the rabbit!China Town, New York, 2011 

It’s the year of the rabbit!

China Town, New York, 2011 

— 1 year ago

Arson?
How to prevent 11-17 year old kids to stop fooling around playing with fire? Well just casually let them know that they’ll definitely end up in trouble. After all fire doesn’t destroy fingerprints…

In collaboration with Charlene Pickett and Jack Croft 

— 1 year ago

Varna 2010

Those little characters are dispersed randomly all over the city. It’s almost like a quest to find all of them. And the beauty of it all - new ones emerge every day, making the task nearly impossible and the challenge bigger. 

— 1 year ago

My friend Tony had a boring white wall in his room. He doesn’t any more.

We didn’t know exactly what to do so we just went for random - he’d say something and I’d paint it. Simple as.

— 1 year ago
No rock, just paper and scissors.

No rock, just paper and scissors.

— 1 year ago
Creative strategies for 3 random brands.

Creative strategies for 3 random brands.

— 1 year ago